With plans to step up its grotesque war in Yemen and the first major meeting of defense ministers for the 41-nation military alliance it leads fast approaching, it’s no wonder the Saudi government has called upon public relations firm Burson-Marsteller for its services. The New York-based company, known as one of the world’s most controversial public relations firms, has now become the latest Western PR firm to land on Saudi Arabia’s payroll. They’ve been hired with the specific intent of improving the image of the so-called Islamic Military Alliance to Fight Terrorism – an alliance occasionally referred to by the nickname “Muslim NATO,” as it is modeled after the North Atlantic Treaty Organization.