Since entering Syria to cover the civil war, Bilal has actively participated in creating and disseminating anti-regime media content. A report by CNN highlighting the fall of Aleppo to government forces in December 2016 revealed that Bilal was actively involved with pushing a campaign of “goodby messages” from residents of the city, created with the intent to give readers and impression that they were fearful that the Syrian government would commit war crimes once they had captured the city.