Popular British bakery Greggs has come under fire after replacing baby Jesus with a sausage roll in a picture promoting its new advent calendar. The chain was forced to apologize after the stunt got a rise out of social media.
The picture promoting Greggs’ new £24 (US$31) advent calendar features a nativity scene where the Three Wise men are gathered around a pork bake in the place of the Messiah. Not very kosher, right?
Howay, in a manger? Religious sacrilege or flaky fun?
An advert by the Newcastle bakery chain #Greggs has been labelled disrespectful for replacing the baby Jesus with a half eaten sausage roll.
Greggs say they never intended to cause any offence. pic.twitter.com/MqpbyE6sCl
— Anthony Day (@mranthonyday) November 15, 2017
People flocked to Twitter to accuse the chain of being wholly inappropriate. Let’s face it, giving Jesus, who was Jewish, a pork understudy was never going to go down well.
Out of interest do you think the people at Greggs understand that Jesus was Jewish and serving up a pork sausage roll in the manger is unbelievably inappropriate?
— Beth Rosenberg (@bethvaughan15) November 13, 2017
One user said they found the move utterly “disrespectful.”
Personally I find this very disrespectful. I'm guessing they lack creativity so someone's brainy idea