The world's most digital currency has smashed another all-time high. Bitcoin has surpassed the $9,000 level on Sunday.
The rise has been attributed to increased investor interest around the U.S. Thanksgiving holiday and Black Friday shopping.
"The move appears to be retail driven," said Brian Kelly, a CNBC contributor and CEO of BKCM, which runs a digital assets strategy.
The largest US bitcoin exchange, Coinbase, added about 100,000 accounts before the weekend — to a total of 13.1 million, according to public data available on its website.
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