Here we are, entering late-stage meme capitalism, with people posting reviews on Amazon like it’s Yelp for Tide Pods. The reviews are still mostly stacked with serious people’s serious opinions about their laundry habits, but as Business Insider first noticed, sprinkled in there are reviews touting the product’s taste and sharing recipes.

For anyone blissfully unaware, people have been looking lustfully at Tide Pods since at least the product’s launch in 2012—and in 2013, a Straight Dope Forums user posted their tale of a friend’s elderly dad eating one by mistake.

According to Know Your Meme, it wasn’t until two years later, in 2015, that this already sort of fucked-up candy-looking product entered meme canon, with the Onion’s seminal classic, So Help Me God, I’m Going To Eat One Of Those Multicolored Detergent Pods, written from the perspective of a relatable, idiot child. In 2017, CollegeHumor’s video Don’t Eat The Laundry Pods cemented them into memedom.

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