MindGeek, the biggest internet pornography company in the world has told Sky News it will not snoop on the sexual preferences of 25 million people in the UK under new age verification laws.
However, MindGeek also plans to collect a trove of information on users, including their names, addresses, date of birth, as well as their online activities on other websites.
From April, as part of the Digital Economy Act, anyone wishing to view pornography online will have to prove they are over 18 years old.
The mechanism for age verification is being left to the private sector. Among the companies developing solutions is MindGeek, which bills itself as a leader in 'Web Design, IT, Web Development and SEO [search engine optimisation]'.
MindGeek also runs some of the most viewed pornography sites in the world, including PornHub, YouPorn and RedTube - the so-called 'tube' sites - as well as production studios including Brazzers.