The first lady flew out to McAllen, Texas, on Thursday morning to visit a shelter for children who crossed the border illegally and had been separated from their jailed parents. The Trump administration came under widespread criticism over the separations, which it said were necessary under the existing laws barring the jailing of children.

All the media could talk about, however, was Melania’s jacket, a $40 olive green raincoat from Zara that had the strange message written on the back.

“It’s a jacket. There was no hidden message,” Melania’s spokeswoman Stephanie Grisham said in a statement to the press. “After today’s important visit to Texas, I hope the media isn’t going to choose to focus on her wardrobe. (Much like her high heels last year).”

Last August, on a visit to Texas following Hurricane Harvey, Melania had boarded Air Force One wearing stilettos. She changed into sneakers before landing, but the heels captured a disproportionate amount of media attention.

The regular chorus of President Donald Trump’s critics wasn’t buying Grisham’s explanation.

“That’s like Marie Antoinette ripping a piece of bread from a starving baby and spitting on it,” said Eugene Gu, a doctor who recently sued to have Trump unblock him on Twitter.

Amnesty International declared it was “shook by the blatant lack of empathy” and offered to send the First Lady a 'This is What a Human Rights Defender Looks Like' T-shirt to wear instead.

CNN editor Chris Cillizza was also not persuaded by Grisham’s explanation.

“She wanted to send a message. To who? Her husband? Her detractors? The media? I don't really know – and don't even want to speculate. But she has lots and lots of jackets. LOTS. She picked this one for a reason,” he wrote.

In a Thursday afternoon tweet, the president agreed that there was a message, and said it was aimed at one of Trump’s favorite targets, the “fake news media.”

“Melania has learned how dishonest they are, and she truly no longer cares!” he said.

Several of his supporters agreed.