(ANTIMEDIA) — The popularity of streaming services like Netflix and Hulu has left traditional media corporations scrambling to retain viewers on their online platforms. This is most recently evident in the latest marketing idea from Comcast’s NBCU TV.

The strategy currently in development would reward users for watching shows on its Watch Back service, offering them points to be redeemed through gift cards. Episodes from including Bravo, USA, and NBC, all owned by parent company Comcast, would be offered and, in theory, entice viewers to watch more of the content on TV. Shows like NBC’s hit This is Us and Bravo’s Real Housewives would be featured. Watch Back would include content from outside sites that would conclude with advertisements for NBC.

FastCompany pointed out that this indicates NBC is sticking to traditional television, noting its forays into streaming have been unsuccessful:

“Seeso, an online subscription serviced devoted to comedy that NBCU invested $75 million in, never got off the ground and was shut down last fall, after just 18 months. Watchable, an app launched by NBCU owner Comcast, which showcased popular web series from websites like BuzzFeed and Vice, also fizzled.”

It is becoming increasingly clear that powerful networks must adapt to survive in the changing industry as giants like Disney and CBS are also now operating streaming services.

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