A crowd of roughly 50 AnimaNaturalis activists gathered in Barcelona's Plaza de Catalunya on Sunday at 11:00am. Stripping naked and to the surprise of onlookers, they covered themselves in fake blood before piling on top on one another in a well-known square.

Imitating a pile of lifeless skinned animals, the activists lay motionless, with one activist holding up a sign that read: “How many lives for a coat?” Dozens of amazed witnesses observed the bloody, dead-silent macabre performance before a shout – ‘cruelty is not elegant!’ – wrapped up the performance.