Instagram has struggled to beat back content promoting vaccination conspiracy theories, so it's taking new steps to prevent misinformation around this topic from spreading further.

The company will now begin to block hashtags that show consistently false information about vaccines, such as #vaccinescauseautism, #vaccinescauseaids and #vaccinesarepoison.

Once a hashtag has been blocked, if a user attempts to search that term, it will no longer return any results when users click on it.   

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Known vaccine misinformation refers to vaccine hoaxes that have been identified by groups including the World Health Organization and the US Centers for Disease Control and Prevention.

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