by Susan Duclos, All News Pipeline:

According to Urban Dictionary the term “woke” is described as “The act of being very pretentious about how much you care about a social issue.” The problem we see today stems from the overuse by liberal social justice monsters who think that being “woke” is an excuse to manufacture outrage over just about anything that offends their delicate sensibilities.

GET WOKE, GO BROKE

When a business or industry decides to jump on the liberal “woke” bandwagon, basically alienating half the nation, they see a  downtick in business, advertising, and sales, but over time as that stance resonates throughout the country, they see dramatic loss of revenue.

One example of that was Dick’s Sporting Goods that decided to side with the tyrannical gun control liberals, by halting the sales of certain types of rifles, they like to call “assault rifles,” and then banned sales of all guns to anyone under 21 years of age, even if the state’s age of adulthood is legally 18.

In late March we see the ramifications for Dick’s as they reportedly lost $150 million in sales following their getting “woke” and bowing to the social justice crowd of gun-grabbers pushing for gun control.

Another industry that decided to bow to their “woke’ players is the NFL, who rather than taking a stand against players kneeling during the National Anthem at games, instead fiddled around hoping the controversy would go away. It didn’t.  Ratings tanked over the months of controversy, and now we see that the NFL network has been forced to make $20 million in cuts and slashed a number of their formally popular shows, because of their “woke” protesters using the Nation Anthem to kneel, while disrepecting the American flag.

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Via New York Post:

The NFL Network is being forced to cut $20 million out of its projected budget and, in the process, already has eliminated at least five shows, including one that featured Deion Sanders, The Post has learned.

The less-than-hoped-for budget has made negotiations with on-air personnel tense, and there is a feeling some will either not be retained or be forced to take pay cuts, according to sources.

What Dick’s and the NFL troubles both have in common is they both decided to jump into politically divisive issues, and both ignored the reality of who their customers and fan are and what they believe.

A study reported on in 2018 found that “intense sports fans, tend to endorse conservative policies. So, Dick’s and the NFL just didn’t alienate half the country, they alienated the majority of their base and it has cost them tens of millions of dollars, all because they thought they were “woke” by following the liberal socialist agenda.

Dick’s and the NFL forgot the golden rule in business: Know your base, know your customers and cater to them because that is what business is about…. the customers.

SOCIAL JUSTICE MONSTERS KILLING HOLLYWOOD AND COMEDY

The same “get woke, go broke,” theme can be seen in Hollywood and the comedy industry as described by Dave Rubin of the Rubin Report, who recently pointed out in an interview that Hollywood and comedy are dying because of the “social justice monster.”

Rubin is just the latest to make that point, as many comedians have also decried how “political correctness,” which is a favored tool of censorship for liberals, is  “killing comedy.”

Mel Brooks: “We have become stupidly politically correct, which is the death of comedy. Comedy has to walk a thin line, take risks.”

Jerry Seinfeld: “I don’t play colleges but I hear a lot of people tell me, ‘Don’t go near colleges, they’re so PC.”

Seinfeld later went on ‘Late Night with Seth Meyers’ to reiterate his point, seen below:

Gilbert Gottfried wrote an essay for Playboy in 2014, titled “The Apology Epidemic,” where he stated “Imagine if the most brilliant comedians in history were working today. They’d never stop apologizing. Charlie Chaplin would have to apologize to all the homeless people he belittled with his Little Tramp character.”

Dennis Miller in an op-ed at the independent Journal Review where he wrote “The main problem with the present day inquisition squad is that many of our ‘open-minded’ watch guards are among our most close-minded citizens.”

More comedians pointing out how political correctness is destroying the industry can be found at San Diego Union Tribune.

BEING  ‘WOKE’ CAUSES DESTITUTION IN LIBERAL CITIES

The “woke” city, Oakland, California, also a sanctuary city, is so broke from being woke that they are using $2.9 million from state gas tax revenues just to keep the city’s lights on, despite the fact that those funds were supposed to fix the pot-holed ridden city roads.

Look at San Francisco, California, one of the most liberal cities in the nation, is battling a massive homeless problem, where reports show their streets are filled with needles and feces, with garbage piled up.

Related: How Decades Of Democratic Rule Ruined Some Of Our Finest Cities

The point here is that the more liberal, the more “woke” a city becomes, the more destitute the city and the residents become. They have the highest of taxes, the most stringent of gun control, yet they suffer poverty and high murder rates.

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