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The Trump name graces apartment towers, hotels and golf courses. Now it is the namesake of a tiny Israeli settlement in the Israel-controlled Golan Heights.

Israeli Prime Minister Benjamin Netanyahu’s Cabinet convened in this hamlet Sunday to inaugurate a new settlement named after President Donald Trump in a gesture of appreciation for the U.S. leader’s recognition of Israeli sovereignty over the territory.

The settlement isn’t exactly new. Currently known as Bruchim, it is over 30 years old and has a population of 10 people.

Israel is hoping the rebranded “Ramat Trump,” Hebrew for “Trump Heights,” will encourage a wave of residents to vastly expand it.

“It’s absolutely beautiful,” said U.S. Ambassador David Friedman, who attended Sunday’s ceremony. Noting that Trump celebrated his birthday on Friday, he said: “I can’t think of a more appropriate and a more beautiful birthday present.”

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