Over the years, UK ISPs have been forced by the government to censor an increasing array of "controversial" content, including copyrighted material and "terrorist content." In fits and spurts, the UK has also increasingly tried to censor pornography, despite that being a decidedly impossible affair. Like most global censorship efforts, these information blockades often rely on Domain Name Server (DNS) level blacklists by UK ISPs.

Historically, like much of the internet, DNS hasn't been all that secure. That's why Mozilla recently announced it would begin testing something called "DNS over HTTPS," a significant security upgrade to DNS that encrypts and obscures your domain requests, making it difficult to see which websites a user is visiting. Obviously, this puts a bit of a wrinkle in the government, ISP, or other organizational efforts to use DNS records to block and filter content or track user activity.

Apparently thinking they were helping(?), the UK Internet Services Providers’ Association (ISPA), the policy and trade group for UK ISPs, last week thought they'd try and shame Mozilla for... trying to secure the internet. The organization "nominated" Mozilla for the organization's meaningless "internet villain" awards for, at least according to ISPA, "undermining internet safety standards in the UK":

@mozilla is nominated for the #ISPAs #InternetVillain for their proposed approach to introduce DNS-over-HTTPS in such a way as to bypass UK filtering obligations and parental controls, undermining #internet safety standards in the UK. https://t.co/d9NaiaJYnk pic.twitter.com/WeZhLq2uvi

— Internet Services Providers Association (ISPAUK) (@ISPAUK) July 4, 2019

Of course Mozilla is doing nothing of the sort. DNS over HTTPS (which again Mozilla hasn't even enabled yet) not only creates a more secure internet that's harder to filter and spy on, it actually improves overall DNS performance, making everything a bit faster. Just because this doesn't coalesce with the UK's routinely idiotic and clumsy efforts to censor the internet, that doesn't somehow magically make it a bad idea.

Of course, many were quick to note that ISPA's silly little PR stunt had the opposite effect than intended. It not only advertised that Mozilla was doing a good thing, it advertised DNS over HTTPS to folks who hadn't heard of it previously:

Given the number of people who’ve enabled DNS-over-HTTPS in the last 48 hours, it’s clear @ISPAUK doesn’t understand or appreciate @mmasnick’s so-called “Streisand Effect.”

— Matthew Prince