According to documents and emails obtained by Motherboard, Ring aims to control not just press releases and announcements, but statements designed to be spoken aloud and posted on social media platforms such as Neighbors, Ring’s “neighborhood watch” app.
Motherboard has obtained documents from the Topeka, KS police department showing that Ring made a spreadsheet with 46 standardized comments that cops can post on social media. A Ring spokesperson told Motherboard that the spreadsheet is intended to be reference material for police interacting with residents on Neighbors. The sample police comments encourage users to share camera footage with police, call and email police officers, and encourage friends to download Neighbors.
Some of the 46 standardized responses include:
Several sample responses explicitly advertise Ring products:
“It is apparent that the [AGENCY] has partnered up with Ring to utilize their digital neighborhoods app, but, it should be noted that this app operates with any brand digital camera system that is able to upload video,” one sample response reads. “Ring does offer both the door bell and flood light options, however, my suggestion is to research camera devices that can accommodate your security needs.”
It is unclear whether, and to what extent, police departments are using Ring’s suggested response guide. In an email to Motherboard, a Topeka Police Department spokesperson said that the police department received the file from Ring, but said that it has “not used it as a guide” when interacting with residents on social media.