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Google reportedly interested in buying Fitbit

28-10-2019 < Blacklisted News 13 183 words
 

Fitbit shares surged Monday on a report that Google’s parent company Alphabet is looking into buying the wearable company. 


Alphabet has "made an offer" to buy Fitbit, Reuters reports, though terms weren’t disclosed. After briefly being halted, shares of Fitbit resumed trading late Monday morning, with the company’s stock price rising by nearly 28% to $5.51 at time of writing.  


Fitbit is the maker of popular wearables and fitness trackers including the recent Versa 2 smartwatch. Unlike the Apple Watch, which is iPhone-only, Fitbit’s products work on both iOS and Google’s Android platform. 


Google has tried in the past to develop its own wearable platform called WearOS to rival Apple’s smartwatch, but early efforts have failed to catch on with consumers, despite attracting a host of high-profile partners such as Tag Heuer, Fossil, Michael Kors and Movado. 


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