Biden’s latest pitch to voters is that he will bring “dignity” back to the working middle class.

“A job is about a lot more than a paycheck. It’s about dignity. It’s about being able to look your kid in the eye and say everything is going to be okay—and mean it. Too many people today can’t do that,” Biden tweeted on Friday. 

Although the US economy is continuing to boom in terms of job growth, half of Americans still work in low-wage professions. Middle class financial struggles are a hot topic on the campaign trail among Democrats seeking their party’s 2020 presidential nomination.

Taking into consideration the accusations that Biden got his own son a $50,000 a month job with the controversial oil company Burisma while he was vice president, the words from the presidential hopeful did not exactly go over well.

“Lessons in the ‘dignity of work’ from the guy whose unqualified kid got a $3+ million energy board gig in Ukraine after daddy’s admin backed a coup there,” journalist Aaron Maté commented.

Some also called out Biden for not understanding the need the average person has for their paycheck.

“Many jobs are almost entirely about the paycheck, because we need money to live. Meanwhile, much of the most important work in the world is done for free, and isn't even called work because people aren't paid to do it. And there's no dignity in poverty. We should end it with UBI [universal basic income],” wrote Scott Santens, a UBI advocate with over 100,000 followers.