Eight ‘Animal Crossing’ avatars clad in PETA t-shirts staged an in-game protest on Wednesday, running into a museum and screaming for its owner – an NPC, or non-player character, named Blathers – to release the fish (it’s a fish museum) from their captivity. Then they stood outside with placards reading “Fish belong in the ocean” and declared poor Blathers “cancelled.”

PETA’s “cultural reset” was apparently supposed to be a statement about how catching fish is wrong, and so is exhibiting them, even in computer games – standard protest fare for the militant vegan organization that has even tried to force people to stop using phrases like “beating a dead horse.” PETA recently posted a ‘Vegan Guide’ to the game, in case anyone was confused about whether exploiting animals on a screen ‘counted’ (spoiler alert: it does, but apparently not enough to not buy the game, because your character can just eat fruit instead).

But ‘Animal Crossing’ gamers quickly pointed out that, in order to stage the protest, PETA had to catch the fish themselves and donate them to the hapless Blathers – who’s an owl, by the way.