In the early hours of Tuesday, whoever runs the Army Esports (USAE) Twitter asked their counterpart at Discord for a stuffed toy (!) of the platform’s mascot. When Discord responded they’d check with “merch store boss lady,” the Army responded with “Uwu” and heart emojis.

The baby-talk expression for “being overwhelmed with cuteness” did not sit quite well with much of Twitter, to put it mildly.

In addition to the cringe-inducing lingo, many users were appalled that the Army had an esports team to begin with. One used the same kind of mocking baby-talk to mock it as a “drone pilot training program in disguise.”