The speculation was apparently kicked off on Reddit with user PrincessPeach1987 posting a screenshot of the furniture seller’s WFX Utility cabinet collection to the site’s r/conspiracy forum that highlighted the sky-high prices (between $12,699.99 and 14,499.99 for a single cabinet) and the odd names – like Samiyah, Alyvia, Yaritza, and Neriah – which allegedly matched the names of missing children.

“Is it possible Wayfair involved in Human trafficking with their WFX Utility collection? Or are these just extremely overpriced cabinets?” she asked. Amateur sleuths combing Wayfair’s site immediately found oddities well beyond the cabinets section, including absurdly-priced throw pillows and “one of a kind” rugs that also appeared to share the names of missing children.

The rumors quickly spiraled out of control on social media, with some confused users claiming Wayfair was actually shipping trafficked children inside the pricey cabinets – something absent from the original posting – while others suggested plugging the SKU numbers of the suspect merchandise into a search engine would turn up photos of the child “for sale” under a particular product name. Still others observed Wayfair had started scrubbing its site of the “incriminating” material – surely an admission of guilt!