“Much like the CBS-hosted Golden Globes,” reports Deadline, “this is a positive sign for award shows, which largely have struggled to bounce back to pre-pandemic numbers.”

Overall, Music’s Biggest Night has seen a nice boost over the past several years after bringing in just 8.93M viewers two years ago and had failed to grow meaningfully year-over-year from 2021 to 2022.

The 2021 show marked the Grammy’s least-watched iteration ever, though to be fair it was one of the first in-person live TV events during the pandemic and was a scaled-down affair with no audience. And it wasn’t the only awards show to see its audience take a nosedive during that time.

The “pandemic” *wink-wink*.

It’s no secret as to why the Grammys earned 26 million viewers in 2017 and then collapsed to fewer than ten million in 2021 and 2022. Just like the rest of the entertainment world, what used to be a unifying few hours of the year’s best music turned into HateFest against half the country. Trump’s election exposed all the intolerance, fascism, entitlement, and snobbery in the entertainment world. America didn’t like what it saw and found better things to do.

The same is true for the Emmys, Oscars, Golden Globes… Hollywood hates normal people, and in a world filled with other entertainment options, we enjoy those other entertainment options.