The season’s “must have” bag isn’t Chanel, Dior, or even Gucci. Instead, it’s (checks notes) a $2.99 Trader Joe’s miniature tote that has shoppers in a frenzy.

We’ve been here before. Americans use consumer products as a source of connectivity, Business Insider’s senior correspondent Emily Stewart writes.

As social creatures, we crave a sense of belonging and community. In a time when families are spread across the globe, and your best friends may live more in your group chats than your real life, items like Stanley Cups and tote bags make us feel connected.

They’re also really fun. Plus, when you add in a dash of competition, you have a new status symbol worth less than a cup of coffee. Trader Joe’s played into a scarcity model too, forcing consumers to scramble to find them.

There’s good news for those who want to show off their own mini tote, however. TJ’s said they’ll be back in stock in late summer. Until then, the unlucky ones will have to collect their tears in their Stanleys, or wait for the next viral craze.