The Magnificent Seven was one of the biggest stories in the stock market in 2023. Share prices in the world’s biggest tech companies couldn’t stop climbing.

This year, results have been a bit more mixed. Nvidia has remained a rocket ship, up over 85% this year. Meta and Amazon have also put up eye-popping returns, rising more than 41% and 20%, respectively, in 2024.

Microsoft and Alphabet’s share prices haven’t been as extreme, but both have outperformed the S&P 500, which is up more than 10% this year.

Even Apple — down more than 8% for the year — is still far from Tesla’s woes. (Apple’s main issue, not unlike Tesla, is tied to its drop in a once-favorable market: China.)

It’ll be an uphill battle for Tesla. Its newest product, the Cybertruck, is exactly the type of EV shoppers aren’t interested in. Instead of big and expensive, data shows the average customer wants smaller, cheaper vehicles.

That doesn’t mean Musk doesn’t have any tricks up his sleeve. One strategy is getting more Tesla drivers subscribed to its Full Self-Driving software, which can run $199 monthly. It could beef-up Tesla’s profit margins and get it back in Wall Street’s good graces.