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This tactic can immediately get someone on your side. |
Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. |
Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.” |
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“I fell so in love. He is just one of the most beautiful dogs I’ve ever seen, inside and out.” |
A TikTok video by Kate Schakols has been seen over 100 million times because it is a touching example of empathy and human kindness. It also shows that a dog who’s lived a life of hardship can find joy and peace when given a loving home. |
Schakols and her family fell in love with Rooster, a dog that was estimated to be between 10 to 12 years old, at the Gulf Coast STARS rescue in 2020 and adopted him. Rooster was blind in one eye, had benign lumps and most of his elbow pads and teeth were worn down from digging in concrete for food. |
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Did you do anything for Earth Day?
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I volunteered |
I donated money |
I treat every day like Earth Day |
I wasn’t able to do anything this year |
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The crayon company started collecting children’s art 40 years ago. Now it’s opening its 1,000-piece archive archive to return the art to grateful grown-ups. |
Anyone who has spent time around children knows that kids are naturally creative. Unfortunately, the free artistic expression we enjoy when we’re young often gets squashed by self-consciousness, comparison or unrealistic expectations somewhere along the way, which is why we all need reminders that creativity can—and should—be carried into adulthood. |
There’s nothing more iconically symbolic of childhood art than a crayon, so it’s fitting that the folks at Crayola would be the ones to provide this reminder—and in the sweetest way. |
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Indy has been Sergeant Sullivan’s partner in crime-fighting for the past 9 years. |
It’s remarkable that canines have co-evolved with humans to the point where dogs not only serve as our beloved pets but also, sometimes, as our professional companions. |
Dogs can be trained to guard, protect and sniff out everything from drugs to bombs to specific suspects. Many police departments have a K-9 unit for this purpose, using specially trained dogs—most often shepherds and retrievers, but other breeds as well—to aid in police work. |
One of those dogs, a German shepherd named Indy, has spent the past nine years working alongside his handler, Sergeant Barry Sullivan, in Trophy Club, Texas. Indy retired on March 26, 2024, and a video of Sullivan’s reaction to his official end of service announcement has brought millions to tears. |
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