Microsoft’s chief financial officer, Amy Hood, said on the tech giant’s earnings call that capital expenditure would increase “materially.”

Mark Zuckerberg told Meta investors it’s investing more in AI than it initially realized. And it might be a while before it pays off. (Zuckerberg does have a plan to eventually make money from the AI investments.)

But not everyone is convinced, as investors sent Meta’s shares tumbling in the wake of earnings.

The dynamic puts incredible pressure on the AI talent being brought in. With shareholders keen on these AI investments to payoff, companies will be expected to find revenue streams quickly.

But operating at such speed, especially as regulators keep a close eye, won’t be easy.

A new FTC rule banning non-competes adds another wrinkle to a market that prides itself on secrets. (Non-competes are banned in California, but remain prevalent in certain corners of Wall Street.)

Businesses are already fighting the rule, but if it survives the courts it could mean even more movement of AI talent.