The tech giant’s event will reportedly showcase a new family of… iPads and iPad accessories.

The crowd goes mild!

You’re forgiven if you weren’t aware iPads were still a thing, let alone getting updated. Apple’s tablet didn’t upend industries like the iPod or iPhone.

But Apple’s event, which kicks off at 10 a.m. EST, is looking to give the iPad a boost. Business Insider’s Antonio Villas-Boas has a rundown of what to expect.

The tablet’s main issue has been its existence in a no-man’s land. Less powerful than a computer but not much better than a mobile phone, the iPad has a limited set of specific use cases. The new iPads will reportedly feature better displays, a thinner design, and a MacBook processor.

(Personally, my iPad primarily serves as a second TV when my wife gets sick of me watching sports in the living room.)

The update comes not a moment too soon for Apple. iPhone sales have noticeably dipped, which is why you’re hearing Apple tout its “services” business, writes BI’s Peter Kafka.

But even that’s a bit of a misnomer. A good chunk of that growing “services” business is the billions of dollars it receives from Google for giving the search engine prime real estate, Peter writes.

And the new product Apple wants you to be excited about — the Vision Pro — hasn’t lived up to the hype. One of the biggest issues, writes BI’s Katie Notopoulos, is that it’s unclear what the headset should be used for.

It’s not all bad news. Apple reported strong earnings last week, and, more importantly, pulled Wall Street’s favorite lever: buybacks.